Should the Middle East Conference be held NOW?

It seems the word wants to forget the month of August. Thus a lot of political moves that are controversial (to say the least) are done in that month... ie, it is when Saddam Hussein invaded Kuwait in 1990. Can the Middle East wait until September? Why doesn't President Bush make a bold move and call a mid-August peace conference smack in the middle of the heat? Yes, it would disrupt the natural flow of August. But don't things in the Middle East need a positive, yet deliberate, intervention now?